Sony maintains the lead.
The holiday season is now in full swing and VentureBeat reports Nintendo is once again in second place in terms of television advertising within the US. According to GamesBeat and its partner iSpot.tv - a real-time television ad measurement company - Nintendo was the second highest most-seen video game industry brand in November.
In the end, the company spent close to $20.4 million on 19 spots which ran more than 7,500 times and gained nearly 1.2 billion impressions. The most expensive spend was $5.8 million on Pokémon: Let’s Go, Pikachu! and Let’s Go, Eevee! These advertisements prioritised networks such as Nick and Adult Swim, during shows like Spongebob.
Read the full article on nintendolife.com
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https://ift.tt/eA8V8J December 17, 2018 at 01:00PM https://ift.tt/1licIau
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