Reggie Encouraged Nintendo To Embrace "What The Brand Stood For" By Sticking With Its Iconic Logo

"and set the stage for all of the great products".

Nintendo might be one of the largest and most successful video game companies, but in certain parts of the world, it has often struggled with its brand image.

During an appearance on the Present Value podcast recently, the former Nintendo of America President Reggie Fils-Aimé touched on a time when he started out at the company's American headquarters, and the marketing team was trying to "age up" the racetrack shape logo, in hope, it would have more appeal to an older demographic.

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https://ift.tt/eA8V8J January 26, 2020 at 12:25PM https://ift.tt/1licIau