Saturday, September 24, 2022

Feature: With Sales Outpacing Pokémon, Why Is Splatoon So Popular In Japan?

Nintendo is squids in.

It happened almost overnight. One day in May 2015, Splatoon merch appeared everywhere in Japan.

Baby inklings dangled from kids’ backpacks. Squid-girl stickers adorned pencil cases. Convenience stores advertised raffles for figurines, coffee cups, and Splatoon-branded bags. This explosion of Splat-swag was perhaps more of a surprise given that the Wii U sold only 3.3 million units in Japan. Lifetime worldwide sales of Nintendo EAD's first ink-based team shooter would come to rest at 4.95 million units, a very respectable figure — especially for brand-new IP — but hardly an indicator of the utter phenomenon the franchise would become in Nintendo's homeland.

Read the full article on nintendolife.com



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https://ift.tt/Q2tHXR1 September 24, 2022 at 12:30AM https://ift.tt/jC6VzKF

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